BRAND EXPERIENCE, COPYWRITING, DIGITAL & PRINT DESIGN

Working in collaboration with events agency ACA Live, since 2017 we’ve worked on nearly 70 different jobs for best-selling premium gin brand, Hendrick’s. From large-scale brand experiences where we’re heavily involved from ideation, concepts and design right through to production design, staff scripts and artwork, to digital campaigns and smaller design briefs, we’ve become experts at bringing the Hendrick’s peculiar brand world to life in a consistent and relevant way, often using cucumbers.

For World Cucumber Day in 2017 we created an experience which allowed consumers to make music using cucumbers in a travelling science laboratory. In 2018, we created the Cucumber Exchange: an ersatz wooden double phone box that allowed visitors to call a Hendrick’s operator who asked them to solve a ‘Cucunundrum’ – a riddle, that if answered correctly, rewarded them with a branded cucumber. This cucumber could be exchanged in local bars for a full-size Hendrick’s and Tonic.

For the annual London Cocktail Week event, we’ve created unique brand experiences and collateral. In 2018 and 2019 this involved the promotion of the Hendrick’s Tini Martini. The events involved multiple ‘tini’ experiences including pygmy goats, miniature artwork and bar games, a tiny pianist playing songs with references to ‘small’ (Tiny Dancer by Elton John, for example), miniature menus that had to be read via magnifying glasses, and more. We’ve also created bespoke packaging and luxury boxes for the Tini Martini.

We’ve worked on launch events, bespoke gift packs and artwork for new Hendrick’s variants including Hendrick’s Midsummer Solstice, Hendrick’s Orbium, Hendrick’s Lunar and Hendrick’s Absinthe, each time working with the new range styles but ensuring consistency with the primary brand world.