CONFERENCE DESIGN & MARKETING COLLATERAL

Panopto is the the world’s leading video platform for businesses and universities. Each year, they host a number of user conferences for their customers featuring informational speakers, workshops, idea sharing and networking. With conferences in different markets around the world, they need to ensure a consistent look and feel to these events while also ensuring localised activities and collateral that created a great impression to both local and visiting attendees.

Our involvement for each conference starts several months in advance with ideas for themes, logos and identity styles discussed collaboratively with the client.

With initial assets developed we then apply those consistently across agendas, signage, posters, PowerPoint presentation templates, name badges, banners, menus, stickers, giveaways and swag, postcards, programmes and in 2018, a volvelle!

For the 2017 Higher Education conference in the UK, we created bespoke icons as part of an infographic identity that represented the 16 key use cases. In 2018 we developed these into more detailed illustrations that fitted together in a single ‘ecosystem’ image featuring campuses made up from participating universities for the UK, US, French and German markets. The collateral for each of these conferences then utilised these illustrations throughout to help create a consistent suite of materials in each market.

In 2019, we adapted these illustrations further so that all 16 use cases were seen in one single building, and then created daytime and night versions.

Aside from these conferences, we’ve also designed trade stands, brochures, posters, t-shirts and other giveaways, as well as internal graphics for Panopto offices.