MONKEY SHOULDER
BRAND EXPERIENCE, DIGITAL & PRINT DESIGN
We’ve worked with UK-based events agency ACA Live since 2014 on whisky brand Monkey Shoulder. In that time, Mykal has become something of the de-facto brand guardian having overseen the brand develop over four different visual identities and with the UK being one of the key markets for Monkey Shoulder – very much the test bed for most experiential activities before they get adopted by other markets.
We’ve designed and developed multiple live brand experiences from pop-up bars and drinks trollies, through vehicles – the awesome Monkey Mixer truck – to trade trips and competitions. We ensure brand consistency by creating the vast majority of print design for the brand on all these activations as well as supporting digital designs including social media adverts, websites and more. We work on concepts through design to artwork and also provide copywriting, digital and PPT expertise.
More recently, we’ve created over 16 brand toolkits for various on- and off-trade activations, designed to detail to other markets around the world how they should run these events, as well as providing detailed artwork files for all the assets required including posters, adverts, menus, cups, t-shirts, packaging and illustrations.